
The Leadership Summit Agenda
18 SEPTEMBER 2025
QUEEN ELIZABETH 2
DUBAI, UAE
12:00 Delegate arrival
12:30 Networking Lunch
14:00 Opening Keynote
14:15 Panel: Global Cruising & Why a Middle East Hub Makes Sense
This session looks at how Middle East ports and destinations can attract more cruise lines, itinerary planners and passengers, and crucially, how to get travellers to stay longer than just a night before or after their cruise. We’ll hear practical examples from other parts of the world, as well as what’s already working here in the region, to explore why a Middle East cruise hub makes sense now more than ever.
15:15 Coffee Break
15:30 Panel: Inspiring Middle East Markets
This session explores how we can grow the number of cruise sellers in the GCC and wider Middle East, whether by recruiting new talent or upskilling existing general agents to become cruise specialists. We’ll also look at how to better engage the region’s high-spending, multicultural market and shift mindsets so cruise holidays sit alongside luxury hotels and private villas as a preferred option.
16:30 Official Cruise Insight Report Launch
16:45 Closing Remarks & Networking Drinks
18:00 Departures